Exhibition Onsite, more Business Online

The international trade-show of the fruit and vegetable sector - Macfrut - has a new format: an on site exhibition in Rimini and more business opportunities online on Macfrut Digital platform. 
The virtual exhibition will be open, simultaneously with the trade show on site, to registered users for visits on Tuesday 7, Wednesday 8 and Thursday 9 September 2021
On 6 September, a Preview will be held just online focusing on business with China.
The trade fair on the platform is made up of both exhibitors attending the trade-fair in Rimini and the companies attending only digitally. All of them will be displayed into the Product Pavilions according to their reference sector: Production & Trade – Machinery & Plants – Packaging - Agricultural Machinery – Greenhouses & Irrigation Systems – Asparagus Days - Nursery & Seeds – Biosolutions – Bodies, Logistics & Services – China Pavilion.
The Virtual Stand allows exhibitors to:
  • Present products and services by a short and effective video;
  • Reach out to new international target audiences and markets;
  • Networking, by scheduling appointments with buyers and exhibitors before the trade fair begins and manage spontaneous requests from visitors;
  • Meet potential customers thanks to the integrated video call service;
Exhibitors who will take part in Macfrut Special Edition will have both a stand on-site at the trade fair, and a virtual stand on Macfrut Digital Platform, allowing those professionals who will not be able to travel in Rimini to browse the exhibition and expand their business network, nevertheless.
The VIRTUAL STAND has a commercial value of €1,500, if purchased separately. It includes:
  • Main LOGO and option of inserting different brands on the lower sides of the stand;
  • An original VIDEO to communicate your message (lasting up to 59 sec);
  • PICTURE GALLERY including photos and infographics (max. 10 JPG);
  • COMPANY DESCRIPTION (250 characters), e-mail, website, social media;
  • NETWORKING: during the 3-day event, information requests and video calls will be available with integrated chat, also available on mobile phones, meeting agenda to schedule meetings (both on site in Rimini and online) with buyers and exhibitors up to 1 month in advance.
  • Stand in 2 LANGUAGES: Italian and English;

Contact us! Feel free to ask for any further information.

During the registration phase, each exhibitor must choose in which product pavilion to place their virtual stand during the trade fair days.



Monday, 6 September 2021 A focus on China with events, B2B meetings and an exhibition with virtual stands for Chinese companies and all those who have joined THE CHINA DAY.

In fact, exhibitors registered with MACFRUT DIGITAL will also be able to purchase a Special Package created for those who want to take advantage of the platform’s potential to make new business contacts with Chinese companies and schedule meetings with Chinese buyers and exhibitors.

The Special Package includes the following additional services:

  • 3rd language for Virtual Stand and B2B profile: texts translated and entered in Chinese;
  • Language assistance during B2B meetings with Chinese companies;
  • Meeting agenda with Chinese exhibitors and buyers;

THE CHINA DAY package = €500 * It can be purchased together with the Virtual Stand.


Making a simple and effective video is the first step to take to present yourself in the best way on the Macfrut Digital platform.

Get a professional to edit your video to be uploaded on the Virtual Stand so that you can have a high-quality product with minimum effort in terms of time and costs. Additional service can be requested during registration or later.
Download the attached sheet.

Images and logo resizing service available for all registered exhibitors. Select the images that best represent your business and the services offered and send them to our experts who will take care of adapting them to the required format to be uploaded in the virtual stand.
For more details, please Download the technical sheet:
- Resizing Images 
- Composite logos 


Get maximum visibility during and before the trade fair by placing the Banner in the FEATURED section that will be visible on the main page of the platform.

During the trade fair days, by clicking on the banner on the homepage, visitors will land directly on the exhibitor’s virtual stand page.

Before the trade fair begins, the banner will be connected to the company’s website.

CLICK HERE to fill in the application form. 

The deadline for registering as an exhibitor is 31 July 2021

Contact usFeel free to contact us for any enquiries and information.

In cooperation with


Macfrut Digital