News & Press

News from exhibitors

Macfrut Digital to premiere on Wednesday, 2 September at 11am

China-Agri is enthusiastic: ‘Macfrut is the new Silk Road’

31 August 2020

Markets to participate in Macfrut Digital

Markets are discovering the potential that Macfrut Digital (8-10 September 2020) has to offer.

30 July 2020

The apple sector chooses Macfrut Digital

Melinda, Rivoira, VIP and VOG speak out

10 July 2020

Macfrut Digital a business and communication platform

Macfrut Digital offers communication and business opportunities for companies in the sector.

12 June 2020

The world of seeds has teamed up with Macfrut Digital

A partnership agreement has been signed between the digital trade fair for the fruit and vegetable sector and Assosementi, the association representing the entire industry (research, production and trade) consisting of 160 Italian member companies and a total turnover exceeding €1 billion.

04 June 2020

Macfrut Digital

Updates and news on the virtual trade show for the fruit & vegetable sector

Macfrut looks to the future

The Macfrut Digital project will be repeated, packed with new content, from 28 to 30 September 2021 in parallel with other international events.

14 October 2020

Macfrut Digital, challenge won

More than 32,000 participants, 18,164 individual visitors, 208,000 pages viewed, 49% of visitors from abroad. Piraccini: ‘An outstanding result. We will decide the future of the project together with sector professionals.’ The platform will be open throughout September.

10 September 2020

Italy-China Forum: a new Silk Road for the fruit and vegetable sector

Italy’s exports to China up by 74% in the first six months of 2020. Piraccini: ‘Creating a European Hub for the fruit and vegetable trade in Northeast Italy.’

09 September 2020

Minister Teresa Bellanova inaugurates Macfrut Digital

‘Macfrut Digital is proof that companies respond to the toughest challenges with creativity.’

08 September 2020

.Minister Teresa Bellanova to inaugurate Macfrut Digital

The digital trade fair for the fruit and vegetable sector is set to begin on Tuesday, 8 September. Institutional welcome at 8.30am, business platform to open at 9am. Four Forums will be held during the first day

07 September 2020

Macfrut Digital, the Forums programme

The sector’s virtual premiere: the event (8-10 September) is fully sold out with 530 units, 400 exhibitors, participants from 4 continents.
In addition to the exhibition part, there will also be an extensive programme of Forums, also available in English

02 September 2020

The countdown begins for Macfrut Digital

The numbers of the first and only digital trade fair for the fresh produce industry, to be held from 8 to 10 September, are outstanding: 530 exhibition spaces, 40% of which will be hosted by foreign companies, 600 registered buyers from all over the world and 4,000 registered visitors to date, 70% of which are from abroad.

25 August 2020

Macfrut Digital: The latest news from Italian and foreign large-scale retailers

Cesena Fiera is extremely satisfied with Macfrut Digital, an innovative project with great business and communication potential, which has been recognised by the fruit and vegetable industry.

21 July 2020

Biostimulants and biocontrol in the spotlight at Macfrut Digital

Biosolutions International Congress, scheduled for Thursday, 10 September at 9.30am, and entitled: “What’s New in the Fight Against the Brown Marmorated Stink Bug? Supply Chains Meet the Biocontrol Industry.

17 July 2020

Macfrut Digital, trade fair preview now online

A business opportunity not only for large companies but also for medium-sized enterprises

01 July 2020

Macfrut Digital

The Digital trade fair for the fruit and vegetable sector, a three-day event for sector professionals with B2B meetings and buyers from all over the world, will take place from 8 to 10 September 2020, hosted by the Natlive platform. An absolute novelty in the trade fair scene of the industry.

12 May 2020

Four webinars to learn more

The organisers will host them on Friday, 19 June (3pm), Thursday, 25 June (11am), Friday, 3 July (11am) and Thursday, 9 July (3pm).

19 June 2020

Macfrut Digital is going full steam ahead

The digital trade fair project presented by Macfrut is arousing considerable interest in the sector.

22 May 2020

In cooperation with


Macfrut Digital