News & Press

Macfrut 2021 Special Edition

Updates and news on the virtual trade show for the fruit & vegetable sector

Fertile Lands in Hebei

A Robust Agricultural Products Source for the World

28 August 2021

China Agricultural International Trade

High-Quality-Development Enterprise Exhibit at Macfrut Digital

24 August 2021

Biostimulants in the spotlight at Macfrut 2021

The trade fair will feature an international congress, an exhibition area and a new event, the Biosolutions International Award

15 July 2021

A Macfrut 2021 tutto sull’Asparago

Dal 7 al 9 settembre fa il debutto in Fiera, International Asparagus Days. Positivo il trend del mercato in Italia per tutte le tipologie, buone le prospettive a livello mondiale.

28 June 2021

Italian Berry Day at Macfrut 2021

Focus on the market for Berries with an international conference and exhibition area. At the Rimini Expo Centre on Wednesday, 8 September.

10 June 2021

Macfrut 2021 to host the 4° edition of International Asparagus Days

A focus will be on the asparagus supply chain: conferences, field demonstrations and technical visits to companies.

04 June 2021

Macfrut, technological innovation takes centre stage

The 2021 edition of Macfrut, to be held from 7 to 9 September at the Rimini Expo Centre, will focus on technology, with four dynamic areas: International Asparagus Days, Macfrut Field Solution, Acquacampus and Greenhouse Technology Village

18 May 2021

Macfrut 2021 introduces itself to Latin America

The international presentations of the Macfrut Special Edition, to be held in Rimini from 7 to 9 September 2021, continue. In May, virtual events will be held with Colombia, Chile and Peru.

10 May 2021

Macfrut Special Edition presented to 40 Italian Ambassadors in Africa

The international tour organised by Cesena Fiera continues with virtual events scheduled in April, with the participation of the African Embassies in Italy, and in May with key players in Ukrainian and Russian.

31 March 2021

Macfrut Digital Video Award

Here are the 14 videos selected by the jurors.
The names of the 5 finalists to be announced on Monday, 1 March on

26 Febuary 2021

China chooses Macfrut

The International trade fair for the fruit and vegetable sector will begin on Monday, 6 September with The China Day, a full day dedicated to business with this giant Asian country.

08 Febuary 2021

Macfrut: a truly special edition

From 7 to 9 September at the Rimini Expo Centre: a new format: an on-site exhibition and digital opportunities.The China Day on 6 September.

05 Febuary 2021

Video Award: online now the last group of 20 videos

The last group of 20 videos will be online starting from 1 February.

29 January 2021

Video Award: the third group of selected video is now on demand

Starting from 25 January, 20 new videos selected for the contest will be on demand.

22 January 2021

Video Award: published the second group in competition

From 18 January, 20 new videos selected for the contest will be visible on the platform.

15 January 2021

The Macfrut Digital Video Award kicks off

First 20 videos selected for the contest now online

08 January 2021

Macfrut looks to the future

The Macfrut Digital project will be repeated, packed with new content, from 28 to 30 September 2021 in parallel with other international events.

14 October 2020

Macfrut Digital, challenge won

More than 32,000 participants, 18,164 individual visitors, 208,000 pages viewed, 49% of visitors from abroad. Piraccini: ‘An outstanding result. We will decide the future of the project together with sector professionals.’ The platform will be open throughout September.

10 September 2020

Italy-China Forum: a new Silk Road for the fruit and vegetable sector

Italy’s exports to China up by 74% in the first six months of 2020. Piraccini: ‘Creating a European Hub for the fruit and vegetable trade in Northeast Italy.’

09 September 2020

Minister Teresa Bellanova inaugurates Macfrut Digital

‘Macfrut Digital is proof that companies respond to the toughest challenges with creativity.’

08 September 2020

.Minister Teresa Bellanova to inaugurate Macfrut Digital

The digital trade fair for the fruit and vegetable sector is set to begin on Tuesday, 8 September. Institutional welcome at 8.30am, business platform to open at 9am. Four Forums will be held during the first day

07 September 2020

Macfrut Digital, the Forums programme

The sector’s virtual premiere: the event (8-10 September) is fully sold out with 530 units, 400 exhibitors, participants from 4 continents.
In addition to the exhibition part, there will also be an extensive programme of Forums, also available in English

02 September 2020

The countdown begins for Macfrut Digital

The numbers of the first and only digital trade fair for the fresh produce industry, to be held from 8 to 10 September, are outstanding: 530 exhibition spaces, 40% of which will be hosted by foreign companies, 600 registered buyers from all over the world and 4,000 registered visitors to date, 70% of which are from abroad.

25 August 2020

Macfrut Digital: The latest news from Italian and foreign large-scale retailers

Cesena Fiera is extremely satisfied with Macfrut Digital, an innovative project with great business and communication potential, which has been recognised by the fruit and vegetable industry.

21 July 2020

Biostimulants and biocontrol in the spotlight at Macfrut Digital

Biosolutions International Congress, scheduled for Thursday, 10 September at 9.30am, and entitled: “What’s New in the Fight Against the Brown Marmorated Stink Bug? Supply Chains Meet the Biocontrol Industry.

17 July 2020

Macfrut Digital, trade fair preview now online

A business opportunity not only for large companies but also for medium-sized enterprises

01 July 2020

Four webinars to learn more

The organisers will host them on Friday, 19 June (3pm), Thursday, 25 June (11am), Friday, 3 July (11am) and Thursday, 9 July (3pm).

19 June 2020

Macfrut Digital is going full steam ahead

The digital trade fair project presented by Macfrut is arousing considerable interest in the sector.

22 May 2020

Macfrut Digital

The Digital trade fair for the fruit and vegetable sector, a three-day event for sector professionals with B2B meetings and buyers from all over the world, will take place from 8 to 10 September 2020, hosted by the Natlive platform. An absolute novelty in the trade fair scene of the industry.

12 May 2020

In cooperation with


Macfrut Digital